published on February 12, 2010 | 25 views
Our recent web site makeover for N.G. Willliams & Associates delivers a much needed visual refresh plus improved value through the implementation of our CONNEKT 2.0 Content Management Solution (CMS).
First published in 2000, the original site was starting to show it's age with obsolete construction techniques and out-of-date content. More importantly, it was providing few reasons for visitors to return except for the availability of downloadable insurance policy forms.
With the integration of our newly developed CONNEKT 2.0 solution, a completely new experience was created both for the company and their B2B customers. As well as providing site-wide access for managing content such as staff bio's and insurance application forms, the CMS features a dedicated newsletter complete with RSS feed, automated opt-in/out subscription and mailing list manager for getting the word out. The CMS was further customized to display announcements on key internal pages and to select the PDF forms to be featured on the home page.
The design was adapted from one of our corporate style web site templates with a customized colour scheme and stock photography montage. This enabled us to focus resources on business oriented improvements while providing a respectable image update.
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Simon Britchford is a web architect and the principal of Objektiv Experience Design based in Vancouver, Canada. Simon has a Masters Degree in UI Design from the Royal College of Art in London and focusses on building better experiences for his clients.